Path A · From zero
Starting from an idea?
We define the v1 cut, design the flows, build the app and API, and put it in front of users.
- Written cut: must-have vs later
- Client + API + the admin you need on day one
- A login people can actually use
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Service · 02 · MVP
The first version, in production.
A product real users can sign into — not a prototype deck.
We take a new product from the idea through design, frontend, backend, and the integrations that make v1 usable. Founders use this to launch. Companies use it to prove a new line without standing up a second team.
Who this is for
Two paths. Same studio. Pick the one that matches — both are in scope.
Path B · Already in motion
Have a deck or designs already?
We start from what exists, kill what is not v1, and ship the rest. No rebuild for sport.
- Keep the flows that hold
- Cut the rest to a launchable first version
- Same studio after launch for the next slice
What we take on
The product shapes inside this service, in plain terms.
Product cut
What has to be in the first version, what waits, and what would sink the timeline.
Design + engineering
UX/UI, web or mobile client, API, auth, and the admin you need on day one.
Integrations
Payments, email, auth providers, and the third-party APIs the product cannot fake.
Launch path
Deploy, basic analytics, and a plan for the next slice after real usage.
In the engagement
What you can expect in scope when this is the brief.
01
Discovery and a written v1 cut
02
UX/UI for the core flows
03
Client + API + database
04
Auth, payments, or other integrations in scope
05
Production launch and a short support window
- Next.js
- React
- React Native
- Node.js
- NestJS
- PostgreSQL
- MongoDB
- Stripe
From the atlas
Live products where this kind of work actually shipped.
How we work
A studio cut, not a staff-aug black box.
Cut
Goals, users, must-haves. Everything else is a later version.
Shape
Flows, UI, and the data model behind them.
Build
App, API, integrations — weekly cuts you can click.
Launch
Ship, instrument, listen, then pick the next slice.
Idea → cut → build → launch
Questions we get
Straight answers. The rest belongs in the brief.
What do you mean by MVP?
A first production version: accounts, the core job, and the backend it needs. Not a Figma prototype and not a feature-complete platform.
Can you join after we already have designs?
Yes. We read what exists, keep what holds, and cut the rest to a launchable v1.
Do you disappear after launch?
No. MVP is the first production cut. Most clients stay for the next features — that is Product improvement if the product is already live.
What if we only need one piece — billing, an admin, an API?
That is a slice, not a full MVP. We still take it. Backend and Product improvement cover that shape of work.
Other services
Same studio. Different job.
Field intake
Start a brief
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